Alex Melen
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Automotive dealership marketing: Alex Melen's book, dealer talks and articles

Alex Melen is the author of Automotive Search Marketing: A Car Dealer's Guide to Google & AI Search and has presented to dealers at NADA, NIADA, Digital Dealer, DrivingSales, LeadsCon, AutosBuzz, DealersEdge, NCM and IARA. His automotive material covers dealership SEO, Google Ads and vehicle listing ads, stopping junk leads, and, since 2026, how dealerships get recommended by ChatGPT and Google's AI Overviews.

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Alex Melen presenting at the NIADA Convention 2025 in Las Vegas
Signature talk
Automotive

Stop the Junk Leads: SEO, PPC & AI Search for Dealers

Drawn from the book. Where dealership marketing budgets leak, how to win the searches that actually produce buyers, and how vehicle listing ads and AI search are rewriting the playbook for franchise and independent dealers.

For: Dealers, dealer groups, OEM regional teams, 20 GroupsFormat: Keynote · Dealer meeting · 20 Group session
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Chapters and explainers.

Free chapter 13

Winning AI Search: The Generative Engine Optimization (GEO) Playbook for Car Dealerships

Talks and interviews

33 sessions on this topic.

All engagements

Showing the 20 most recent of 33. See the full archive.

Press and articles

In print on this topic.

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Questions

Frequently asked

Does Alex Melen present to dealer groups and 20 Groups?

Yes. The dealer talk is built for the specific market and brands in the room, and copies of Automotive Search Marketing can be provided for every attendee.

What is in the book for dealers?

Five parts: SEO, PPC (including vehicle listing ads and Performance Max), AI search (new in the second edition), measuring results and selling cars, and choosing an agency.

Want this topic in your program?

Alex builds every session for the room. Send the event, audience and dates and he will come back with a proposed talk.

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