How Automotive Brands Can Stop Junk Leads & Increase Real Buyers

In this episode of ROAS Rants, we sit down with Alex Melen, co-founder of SmartSites, to discuss the evolution of digital marketing from the mid-90s to the current AI revolution. Alex shares his journey of starting one of the first web hosting companies and scaling SmartSites to over 400 employees. We explore the essential role of the digital marketer in an increasingly automated world where tools like PMax and Advantage+ campaigns are standard. Alex highlights why the “human touch,” specialized automotive industry knowledge, and strategic human thought remain the ultimate value-adds.