Turning Next-Gen Ad Formats into Marketplace Advantage @ AutosBuzz 2026
Sitges, Spain
As AI reshapes search, marketplaces risk losing visibility — unless they master the new wave of paid ad formats. Alex Melen, Co-Founder of SmartSites, will break down how marketplaces can seize the latest paid search opportunities to outperform one‑off dealer campaigns and deliver more value to partners by turning next-gen Vehicle Listing Ads into a competitive edge. From Google’s new Demand Gen + Product Feed integrations to Microsoft’s lower-cost VLA channels, and the first tests of ads inside AI-generated search results, Alex will show what’s coming next and what it means for your platform.
- Sep 23, 2026 · London, UK
- Apr 16, 2026 · Lisbon, Portugal
- Apr 15, 2026 · Lisbon, Portugal
- Oct 16, 2025 · Ottawa, Canada
- Oct 15, 2025 · Ottawa, Canada
Bring Alex to your next event.
Keynotes, breakouts, and workshops on AI search, digital marketing, and scaling a business. Tell him about your audience and he will come back with a talk built for the room.