Conference session · Sep 23, 2026
Advertising Inside the Answer: Preparing for ChatGPT Ads and the AI Search Ad Economy @ Technology for Marketing 2026
London, UK
Search is rapidly shifting from pages of results to a single AI-generated answer. As platforms like ChatGPT, Google AI Overviews, and Perplexity introduce advertising into conversational experiences, marketers face new challenges around visibility, measurement, attribution, and budget allocation. Solo session on the AI-Powered Marketing Stage, 23 September 2026, 10:00–10:25.
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