As we enter 2022 – dealing with what will hopefully be the tail-end of COVID, it is as good a time as any to come to terms that consumer behavior has changed. Not only has it changed “for now” but it has changed forever. While some in the automotive space viewed COVID as an existential threat, it’s in fact an opportunity to survive, evolve and thrive. This session will review the shifting consumer behaviors and will help automotive dealerships pivot their marketing to capture the new digital shopper.
– This session will take a deep dive into the changing consumer behaviors (mostly driven by COVID) and what dealerships can do to position themselves for success.
– Data discussed will include over a dozen studies done by Google, Microsoft and SmartSites – including some joint never-before-released studies (that will be done in Q4 2021). This data will be later made public (after NADA) to help SMB’s pivot to capture the new digital shopper.