Growing an agency to nine figures takes more than talent. It takes clarity, systems, and the ability to scale without losing your edge. From defining a clear value proposition to building a global team, success comes from doing the hard things right. In this episode, Alex Melen shares how he and his brother built SmartSites into one of the top-rated digital marketing agencies in the US. He talks about early decisions that shaped the business, the mindset shifts that made growth possible, and how to maintain culture and accountability across six offices worldwide. He also shares his views on how AI is changing the agency landscape. Alex Melen is an award-winning entrepreneur and co-founder of SmartSites, with over 400 employees worldwide. He’s been a leader in digital marketing for over two decades, spoken at nearly 100 conferences, and featured in top outlets like Forbes and NPR. His approach is practical, proven, and focused on long-term growth.

July 2, 2025 Paramus, NJ
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