Combining SEO with PPC to Drive Maximum Results @DigitalDealer

Description Did you know that over a third of all digital spend is usually wasted on strategies that don’t generate results? Even P&G earlier this year announced that “too much digital ad spending is a waste,” cutting back $200M in spend due to poor management. Due to a lack of knowledge and understanding of the digital industry, the car dealership space has long suffered from this issue – with advertising spend being misappropriated, results not being tracked and performance not being evaluated. In this session, Alex Melen will cover the best digital strategies that combine SEO and PPC to gen