Advanced SEM Implementations for Driving Digital Success @ DigitalDealer

While most GMs are well aware of the importance of SEM and its more general implementations and best practices, very few are fully exploiting the tools available to them from Google, Microsoft, and more. This session will cover expert-level implementations and real-life examples of some of the most creative and never-before-published SEM strategies. For example, did you know: while most brands won’t let you target your competitors with keywords you actually create a custom audience of those who have searched for your competitors and then target them outside of Google Search. Additionally, thos