What does it really take to build a large agency without chaos, investors, or burning out your team? In this episode, Alex Melen, Co-Founder of SmartSites, shares how starting a business at 13 shaped his long-term mindset and how disciplined measurement and intentional growth decisions helped SmartSites become a 450-person agency.

Key Takeaways

  • Why agency growth helps the talent game
  • How accurate measurement protects your business
  • How writing a book sharpens your thoughts

Want a more clarity and control for your agency in 2026? An Agency Story has three coaching spots available for 2026. Let’s see if one of those spots is right for you. Visit AnAgencyStory.com and click “Let’s Talk.”

December 29th, 2025 Paramus, NJ
Events

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September 24-25th, 2025 London, UK

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September 24-25th, 2025 London, UK

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October 15-17th, 2025 Ottawa, Canada

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April 14th-16th, 2026 Lisbon, Portugal

Awards

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  • Blomberg
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