The marketing world is a tricky maze. Navigating the ins and outs of promoting one’s business is not for the faint of heart, which is why Alex Melen, the CEO and founder of SmartSites, takes an aggressive approach when it comes to his marketing efforts. In the space since the late 1990’s, Melen houses a wealth of knowledge regarding not only hosting, but also digital advertising. In his breakout session, Melen will dig into how novices can stand out as while marketing in their own cut throat industries.
Alex Melen is an Award-Winning serial entrepreneur. In addition to his first company T35 Hosting, Melen and his brother, Mike, also co-founded SmartSites, a digital marketing agency based in Bergen County New Jersey. Having been featured in publications including Forbes and BusinessWeek, Melen is proof that knowledge of how to promote one’s business is pivotal for success in any industry.
Web hosting and cloud services are well-known as two of the most competitive verticals in the digital sphere. In his session at HostingCon Global 2017, Melen will discuss leveraging marketing tools and initiatives to bring about the most significant ROI for not only his own business, but also his clients’. He’ll explain how to attract the right customers in cost effective ways, and how to track successes versus failures with creative marketing initiatives. Understanding how to properly structure online marketing campaigns is crucial for keeping acquisition costs low while simultaneously optimizing revenue.
Also covered in Melen’s session will be the trends that currently dominate the market, as well as the trends expected to pop up in the coming years. This information is helpful for not only industry newcomers, but also well-seasoned hosting experts. Brushing up on current events keeps everyone on their toes, and levels the playing field. Even Melen sees the value in further education; he values hearing not only what his higher ups have to say, but also his peers’ input.
“Part of the reason I love coming to these events is because I get to be a student,” says Melen. “It’s great to contribute, but even better to hear what my hosting colleagues have to say and learn from them. There are so many hard-to-navigate industries, and learning how to push your business to the top is crucial.”