NameSummit 2017, the first digital branding conference, took place in New York City last week.
The successful event attracted professionals from the marketing, branding, domain investing and IP law, among others.
One of the discussions during the digital branding conference was about “Creating Brand Equity Through Digital Marketing.”
Panelists Alex Melen, Michael Melen, and Roberto Blake laid out on the table the elements that formulate brand appreciation and equity. The panel was moderated by domain investor and entrepreneur, Braden Pollock.
You can view the video below, courtesy of Alex Melen.