Babson MAgzine


Alex Melen, co-founder of digital marketing agency SmartSites, was one of the featured speakers at NameSummit, a digital branding conference held in New York in August. Alex spoke about creating brand equity through digital marketing and developing a holistic approach to marketing strategy. At Babson, Alex was a winner of the College’s Student Business of the Year Award (which has since merged with the BETA Challenge).

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