In this high-impact 90-minute workshop, Alex Melen—co-founder of SmartSites and Inc. 5000-recognized digital pioneer—demystifies the evolving landscape of SEO with a data-driven, no-fluff approach. From Google’s ranking factors to the unpredictable consumer journey, attendees will learn how to optimize for both visibility and conversion in today’s fragmented search ecosystem.
Using real-world examples and proprietary insights, Alex breaks down:
- The anatomy of ranking signals (and what’s changed over the last decade)
- How to dominate Google’s Local Pack and Local Organic results using Google’s ranking signals
- The rise of “never-before-seen” searches and what they mean for content strategy
- Navigate the “Map Pack” vs. Local Organic Divide: Learn why some businesses dominate maps but struggle in organic, and how to bridge the gap
- How to measure success using Google Analytics and Search Console without drowning in data
- How to grow your Generative-AI search traffic & citations (GEO)
Whether you’re a WordPress developer, marketer, or business owner, this session delivers a clear roadmap to elevate your SEO game—no jargon, just results.
October 15th, 2025 Ottawa, Canada
