Topics # Four subjects, everything in one place. Each hub collects Alex's talks, transcripts, free chapters, explainers, data and press on one subject. [Book Alex to speak](https://www.alexmelen.com/contact/) [Topic hub AI Search & Generative Engine Optimization (GEO) Alex Melen is a keynote speaker and author on AI search and generative engine optimization (GEO): the practice of getting a brand recommended when buyers ask ChatGPT, Gemini, Perplexity or Google's AI Overviews what to buy. 10 talks 5 transcripts 3 chapters 7 press](https://www.alexmelen.com/topics/ai-search-geo/)[Topic hub ChatGPT Ads & Advertising Inside AI Answers Alex Melen speaks on advertising inside AI answers: the paid placements now appearing in ChatGPT, Google AI Overviews and AI Mode, Microsoft Copilot and Perplexity. 4 talks 2 transcripts 1 chapters 1 press](https://www.alexmelen.com/topics/chatgpt-ads/)[Topic hub Automotive Dealer Marketing: SEO, PPC, VLAs & AI Search Alex Melen is the author of Automotive Search Marketing: A Car Dealer's Guide to Google & AI Search and has presented to dealers at NADA, NIADA, Digital Dealer, DrivingSales, LeadsCon, AutosBuzz, DealersEdge, NCM and IARA. 33 talks 5 transcripts 1 chapters 12 press](https://www.alexmelen.com/topics/automotive/)[Topic hub Scaling an Agency & Using Generative AI to Run It Alex Melen co-founded SmartSites in 2011 with his brother Michael and grew it, without outside capital, to more than 400 employees and 1,000 clients and ten consecutive years on the Inc. 35 talks 6 transcripts 12 press](https://www.alexmelen.com/topics/agency-scaling/) ## Bring Alex to your next event. Keynotes, breakouts, and workshops on AI search, digital marketing, and scaling a business. Tell him about your audience and he will come back with a talk built for the room. [Check availability](https://www.alexmelen.com/contact/) [Speaker kit](https://www.alexmelen.com/speaking/#kit) --- Source: https://www.alexmelen.com/topics/ ยท Markdown version of this page for AI agents and LLMs. Site guide: https://www.alexmelen.com/llms.txt