Conference session · May 20, 2026

# Turning Next-Gen Ad Formats into Marketplace Advantage @ AutosBuzz 2026

Sitges, Spain

[Book this talk](https://www.alexmelen.com/contact/)[Slides (PDF)](https://www.alexmelen.com/assets/slides/turning-next-gen-ad-formats-into-marketplace-advantage-autosbuzz-2026.pdf)

As AI reshapes search, marketplaces risk losing visibility — unless they master the new wave of paid ad formats. Alex Melen, Co-Founder of SmartSites, will break down how marketplaces can seize the latest paid search opportunities to outperform one‑off dealer campaigns and deliver more value to partners by turning next-gen Vehicle Listing Ads into a competitive edge. From Google’s new Demand Gen + Product Feed integrations to Microsoft’s lower-cost VLA channels, and the first tests of ads inside AI-generated search results, Alex will show what’s coming next and what it means for your platform.

Date

May 20, 2026

Location

Sitges, Spain

Format

Conference session

Speaker

[Alex Melen](https://www.alexmelen.com/about/)

Slides

[Download the deck ↓](https://www.alexmelen.com/assets/slides/turning-next-gen-ad-formats-into-marketplace-advantage-autosbuzz-2026.pdf)
PDF · 24 slides · 3.3 MB

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## Bring Alex to your next event.

Keynotes, breakouts, and workshops on AI search, digital marketing, and scaling a business. Tell him about your audience and he will come back with a talk built for the room.

[Check availability](https://www.alexmelen.com/contact/)
[Speaker kit](https://www.alexmelen.com/speaking/#kit)

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