Conference session · Oct 10, 2021

# Pivoting Your Marketing to Capture the New Digital Shopper @DrivingSales Executive Summit

Las Vegas, NV

[Book this talk](https://www.alexmelen.com/contact/)

Video: [Watch the talk](https://www.youtube.com/watch?v=YHj_RfYZ2aw)

As we enter 2022 – dealing with what will hopefully be the tail-end of COVID, it is as good a time as any to come to terms that consumer behavior has changed. Not only has it changed “for now” but it has changed forever. While some in the automotive space viewed COVID as an existential threat, it’s in fact an opportunity to survive, evolve and thrive. This session will review the shifting consumer behaviors and will help automotive dealerships pivot their marketing to capture the new digital shopper. – This session will take a deep dive into the changing consumer behaviors (mostly driven by CO

Date

Oct 10, 2021

Location

Las Vegas, NV

Format

Conference session

Speaker

[Alex Melen](https://www.alexmelen.com/about/)

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## Bring Alex to your next event.

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Source: https://www.alexmelen.com/speaking-engagements/pivoting-your-marketing-to-capture-the-new-digital-shopper/ · Markdown version of this page for AI agents and LLMs. Site guide: https://www.alexmelen.com/llms.txt