Conference session · Jun 21, 2023

# Increase your leads with these website & search marketing optimizations @ NIADA 2023

Las Vegas, NV

[Book this talk](https://www.alexmelen.com/contact/)[Slides (PDF)](https://www.alexmelen.com/assets/slides/increase-your-leads-with-these-website-search-marketing-optimizations-alex-melen-niada-2023.pdf)

Video: [Watch the talk](https://www.youtube.com/watch?v=4xsymZg9JIE)

Dealers think they have a website traffic problem, but they get plenty of website visitors in reality. This session will take a deep dive into the website & search marketing optimizations you can make to drive more leads without increasing your spend.

Date

Jun 21, 2023

Location

Las Vegas, NV

Format

Conference session

Speaker

[Alex Melen](https://www.alexmelen.com/about/)

Slides

[Download the deck ↓](https://www.alexmelen.com/assets/slides/increase-your-leads-with-these-website-search-marketing-optimizations-alex-melen-niada-2023.pdf)
PDF · 29 slides · 1.8 MB
Older deck (2023): the approach still holds, but some platform details have changed since.

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Apr 15, 2026 · Lisbon, Portugal

## Bring Alex to your next event.

Keynotes, breakouts, and workshops on AI search, digital marketing, and scaling a business. Tell him about your audience and he will come back with a talk built for the room.

[Check availability](https://www.alexmelen.com/contact/)
[Speaker kit](https://www.alexmelen.com/speaking/#kit)

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Source: https://www.alexmelen.com/speaking-engagements/increase-your-leads-with-these-website-search-marketing-optimizations-alex-melen-niada-2023/ · Markdown version of this page for AI agents and LLMs. Site guide: https://www.alexmelen.com/llms.txt