Conference session · Feb 29, 2024

# How to Plan and Manage a Pay Per Click Campaign in 2024 @ DealersEdge

Paramus, NJ

[Book this talk](https://www.alexmelen.com/contact/)[Slides (PDF)](https://www.alexmelen.com/assets/slides/how-to-plan-and-manage-a-pay-per-click-campaign-in-2024-alex-melen-dealersedge.pdf)

Video: [Watch the talk](https://www.youtube.com/watch?v=VSJZ1pZIYdg)

Join us for a webinar tailored for auto dealership professionals looking to supercharge their online marketing efforts. Pay-Per-Click (PPC) advertising is a game-changer in the digital landscape, and this webinar is your roadmap to harness its full potential for driving targeted traffic, boosting leads, and maximizing sales. The only constant is change, Google search is changing dramatically – and Google’s SGE (Search Generative Experience, which uses generative AI) will change things even further.

Date

Feb 29, 2024

Location

Paramus, NJ

Format

Conference session

Speaker

[Alex Melen](https://www.alexmelen.com/about/)

Slides

[Download the deck ↓](https://www.alexmelen.com/assets/slides/how-to-plan-and-manage-a-pay-per-click-campaign-in-2024-alex-melen-dealersedge.pdf)
PDF · 30 slides · 2.3 MB
Older deck (2024): the approach still holds, but some platform details have changed since.

More like this
- [Advertising Inside the Answer: Preparing for ChatGPT Ads and the AI Search Ad Economy @ Technology for Marketing / eCommerce Expo London 2026](https://www.alexmelen.com/speaking-engagements/advertising-inside-the-answer-chatgpt-ads-ai-search-ad-economy-technology-for-marketing-2026/)

Sep 23, 2026 · London, UK
- [Get Your Brand Recommended by AI: A Marketer's Playbook for Generative Engine Optimization (GEO) @ ANA (Association of National Advertisers) Virtual 2026](https://www.alexmelen.com/speaking-engagements/get-your-brand-recommended-by-ai-geo-playbook-alex-melen-ana-2026/)

Jul 21, 2026 · Virtual (ANA)
- [Turning Next-Gen Ad Formats into Marketplace Advantage @ AutosBuzz 2026](https://www.alexmelen.com/speaking-engagements/turning-next-gen-ad-formats-into-marketplace-advantage-autosbuzz-2026/)

May 20, 2026 · Sitges, Spain
- [Scaling Agencies: What Still Works, What Doesn’t, and What’s Next @ Digital Marketing Europe Lisbon 2026](https://www.alexmelen.com/speaking-engagements/scaling-agencies-what-still-works-what-doesnt-and-whats-next-digital-marketing-europe-lisbon-2026/)

Apr 16, 2026 · Lisbon, Portugal
- [Building an Agency from 0 to $35M: Lessons Learned @ Digital Marketing Europe Lisbon 2026](https://www.alexmelen.com/speaking-engagements/building-an-agency-from-0-to-35m-lessons-learned-digital-marketing-europe-lisbon-2026/)

Apr 15, 2026 · Lisbon, Portugal

## Bring Alex to your next event.

Keynotes, breakouts, and workshops on AI search, digital marketing, and scaling a business. Tell him about your audience and he will come back with a talk built for the room.

[Check availability](https://www.alexmelen.com/contact/)
[Speaker kit](https://www.alexmelen.com/speaking/#kit)

---
Source: https://www.alexmelen.com/speaking-engagements/how-to-plan-and-manage-a-pay-per-click-campaign-in-2024-alex-melen-dealersedge/ · Markdown version of this page for AI agents and LLMs. Site guide: https://www.alexmelen.com/llms.txt