Podcast / interview · Jul 15, 2022

# Brand Loyalty is Dying. Why That's Great for Your Business @ Garlic Marketing Show

Online

[Book this talk](https://www.alexmelen.com/contact/)

Video: [Watch the talk](https://www.youtube.com/watch?v=IUFzBPAY_uQ)

On the Garlic Marketing Show, Alex Melen explains how shopping behavior changed after the pandemic, why tactics built on brand loyalty stopped working, and how SmartSites doubled in size by helping clients win customers who are now willing to switch.

Date

Jul 15, 2022

Location

Online

Format

Podcast / interview

Speaker

[Alex Melen](https://www.alexmelen.com/about/)

More like this
- [Why Ecommerce Teams Need to Prepare for AI Shopping Now @ The FODcast by Simply Commerce](https://www.alexmelen.com/speaking-engagements/why-ecommerce-teams-need-to-prepare-for-ai-shopping-now-fodcast/)

Oct 6, 2026 · Online
- [How Data and AI Are Shaping PPC and SEO](https://www.alexmelen.com/speaking-engagements/how-data-and-ai-are-shaping-ppc-and-seo/)

Jun 25, 2026 · Paramus, NJ
- [Growth Marketing Strategies @ Brizy Growth Marketing Podcast](https://www.alexmelen.com/speaking-engagements/growth-marketing-strategies-brizy-growth-marketing-podcast/)

Mar 23, 2026 · Online
- [How Automotive Brands Can Stop Junk Leads & Increase Real Buyers](https://www.alexmelen.com/speaking-engagements/how-automotive-brands-can-stop-junk-leads-increase-real-buyers-alex-melen/)

Feb 18, 2026 · Paramus, NJ
- [Venluto Podcast Learn from big leaders that are doing over $100M/yr in revenue. Featured speaker: Alex Melen.](https://www.alexmelen.com/speaking-engagements/venluto-podcast-learn-from-big-leaders/)

Jan 28, 2026 · Paramus, NJ

## Bring Alex to your next event.

Keynotes, breakouts, and workshops on AI search, digital marketing, and scaling a business. Tell him about your audience and he will come back with a talk built for the room.

[Check availability](https://www.alexmelen.com/contact/)
[Speaker kit](https://www.alexmelen.com/speaking/#kit)

---
Source: https://www.alexmelen.com/speaking-engagements/brand-loyalty-is-dying-why-thats-great-for-your-business-garlic-marketing-show/ · Markdown version of this page for AI agents and LLMs. Site guide: https://www.alexmelen.com/llms.txt