Conference session · Oct 14, 2021

# Advanced SEM Implementations for Driving Digital Success @ DigitalDealer

Las Vegas, NV

[Book this talk](https://www.alexmelen.com/contact/)

Video: [Advanced SEM Implementations for Driving Digital Success @ DigitalDealer](https://www.youtube.com/watch?v=Licm88qoNJQ)

While most GMs are well aware of the importance of SEM and its more general implementations and best practices, very few are fully exploiting the tools available to them from Google, Microsoft, and more. This session will cover expert-level implementations and real-life examples of some of the most creative and never-before-published SEM strategies. For example, did you know: while most brands won’t let you target your competitors with keywords you actually create a custom audience of those who have searched for your competitors and then target them outside of Google Search. Additionally, thos

Date

Oct 14, 2021

Location

Las Vegas, NV

Format

Conference session

Speaker

[Alex Melen](https://www.alexmelen.com/about/)

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## Bring Alex to your next event.

Keynotes, breakouts, and workshops on AI search, digital marketing, and scaling a business. Tell him about your audience and he will come back with a talk built for the room.

[Check availability](https://www.alexmelen.com/contact/)
[Speaker kit](https://www.alexmelen.com/speaking/#kit)

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Source: https://www.alexmelen.com/speaking-engagements/advanced-sem-implementations-for-driving-digital-success/ · Markdown version of this page for AI agents and LLMs. Site guide: https://www.alexmelen.com/llms.txt