Determine Your Goal Before the Event
Having a concrete goal for a networking event will enable you to craft a plan and elevator pitch that facilitates that desired result. Co-founder Alex Melen shares a few potential goals and recommends crafting an elevator pitch as well:
“Before attending an event, have a goal in mind. Are you looking to promote your brand? Are you looking for a business partner? Are you looking for a mentor or to become one? Once you have a goal in mind, prepare an elevator pitch. Rehearse what it is that you’re going to communicate to others to make sure you have it down to a succinct few sentences.”
— Alex Melen, Co-Founder, SmartSites
To craft an elevator pitch, write a few sentences that explain a few big customer pain points, how the product or service solves it, and how this benefits your customers. Read our article on creating an elevator pitch to learn more.